The Podcast
Looking for ways to position your food business or farm to stand out? Find actionable tips and insights through solo episodes with me as well as interviews with CPG industry experts and food business founders to learn how to Define/refine, Align, and Activate your Brand Strategy.
We talk about why a clear and relevant brand strategy matters not only to connect with your ideal audience, but also to align internal team members and build relationships with external stakeholders like buyers, suppliers, investors, and freelance or agency partners.
So, are you ready to shake up shopping carts by helping more people get access to real food?
Scroll down to see episodes, or click on the Episode Index to find the right episodes for what you need right now in your business.
But first, subscribe.
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Latest Episodes
Ep 113 The Power (Struggle) of Focus…How Your Brand Strategy Can Help
Recognizing the power of focus is a good start, but it’s not as easy as saying “stay focused.” In this episode learn about tools to protect your focus & ultimately reach your goals.
112. Welcome Back! Doing the Right Things at the Right Time in Your Food Business
The Real Food Brands Podcast is BACK and I'm so glad you're here. The topic of doing the right things at the right time is always a good concept to...
111. What to Do When Something Is Out of Alignment With Your Vision…and the Shift I’m Making
What do you do when something in your business is out of alignment? Katie talks through how she’s making an adjustment of her own…and what’s to come!
110. 6 Copywriting Tips to Help Food Brands Stand Out with Celsea Jenkins of Grassfed Copy
Celsea Jenkins, the owner of Grassfed Copy, has put together six copywriting tips to help your brand stand out.
109. Thinking BIG and Making It Happen with Monique & Chevalo Wilsondebriano
Monique & Chevalo Wilsondebriano of Recipe for Retail and Charleston Gourmet Burger Company share how they built their business from scratch.
108. 6 Brand Strategy Tips for Small But Mighty Food Businesses (Part 2)
Host and Food Brand Strategist Katie Mleziva offers three additional tips based on a presentation she gave at the Food Finance Institute.
Want to continue the conversation?
If you’re a food or beverage business owner and want to continue the conversation with your peers and a few other industry experts including past podcast guests, join us in my free community on Facebook – The Real Food Brands Marketing Round Table.
Don’t forget to answer all 3 questions so we can accept your request!