Ready to shake up shopping carts?
Whether scaling up or starting up, your Brand Strategy is a foundational business tool that helps you go from making a great product to building a strong brand that stands out in a crowded market.
Let’s not let the big brands have all the fun! I’m here to share tools adapted from my days at large companies and refined over the past 10 years working with smaller emerging food brands. Together we will synthesize your thoughts and connect the dots to define how you can meet your consumers’ needs in a way your competitors can’t, or won’t. We’ll then look at how to use it as your “North Star” for business decisions to align the front and back end of your business to set your brand apart – and create loyal fans of your brand who can’t wait to tell their friends.
This work helps you and your team make decisions about everything from messaging to packaging to pitch decks (and so much more!) so you don’t have to keep reinventing the wheel as you go, wasting time and money.
Let’s GROW!
Learn more about my proven process, then choose the path below that fits your needs.
Brand Strategy
Jumpstart
– 1:1 Coaching + Mini Mastermind –
This option for brand strategy development is ideal for food business owners and farmers who are self-starters, have a solid vision, and value having a clear process to help synthesize everything in your head into a strategy to set your brand apart.
AND, while you’re not afraid to get your hands dirty and do the work, you still value a sounding board and feedback based on my experience working with many brands over the years.
If you love to learn, build skills, and work through things on your own time between our meetings, this program could be a great fit for you.
You will also get access to Brand Strategy Streamlined for 12 months so you can take full advantage of the on-demand content and monthly Q&A sessions + Mini Mastermind.
Don’t wait until after your new website or package redesign…this work will help you get clear on how to position your brand to stand out and the story you’re inviting people to join so you can bring your brand to life with confidence!
Contact Me⟶
Brand Strategy
Playbook
– 1:1 Consulting + Mini Mastermind –
If you’ve ever thought “I know we need to clarify our brand positioning and refine our brand story, but I don’t know how to prioritize all my ideas or how to get started”…and you appreciate working 1:1 through a structured process, the Brand Strategy Playbook could be the right option.
Our work together is a collaborative process, with me taking the lead to research, synthesize, create, and document our work in your 25+ page personalized Brand Strategy Playbook between our 4 weekly 1:1 sessions. We will work together as we leverage our collective experience, combining your expertise of your business and my 20+ years of brand positioning experience to work through how to Define/Refine, Align, and Activate your strategy.
You will also get access to Brand Strategy Streamlined for 12 months so you can take full advantage of the on-demand content and monthly Q&A sessions + Mini Mastermind.
Spaces are extremely limited and carefully selected. To learn more about scope, outcomes and see if we would be a good fit, please set up a free 30 minute intro call.
Contact Me ⟶
Brand Strategy Streamlined
– Self Paced + Mini Mastermind –
If you enjoy learning at your own pace (whether that’s a sprint or a jog!) and are looking for a budget friendly way to work on your brand strategy, this program has been a successful way for food business owners who have a lot of ideas and need a process to synthesize their thoughts, connect the dots, and get an outside perspective to position their brand to stand out.
Get all the details by clicking the link below, but please contact me with questions!
Tell Me More ⟶
1:1 Brand STrategy Session
– 60 MINUTE SESSION –
Want to fine-tune one specific piece of your Brand, or not sure where to start? We’ll focus on the 1-2 Brand Strategy related topics that will help you the most today to set your brand apart and reach your goals. Common topics include understanding your ideal consumer, planning for a new package design, positioning your brand to stand out, integrated marketing planning, and more!
–> Note: If you are a current client of mine, or part of the current Food Finance Institute Fellows Cohort, please contact me to get a link for special rates.
60 -minute Strategy Session – $149
Book Now ⟶
– Erin – natural products CEO
To prepare to refresh my artisan caramel brand, Helliemae’s, I completed Brand Strategy Streamlined with Katie Mleziva, and it was a great experience. Did you notice I said I completed the course? I didn’t just enroll and do part of it. The material and assignments were so useful to me that I prioritized the time to complete the work. The insights Katie’s course provided were valuable and unexpected. For example, the coursework and consultation with Katie yielded the realization that a big part of what our customers value is how easy we make gift-giving. That finding has influenced changes I’m making this year.
I’m a tough customer for services and classes, so listen when I tell you: Brand Strategy Streamlined was worth the time and money, and I recommend it to anyone with not just an emerging food brand, but a brand that could be better in any way.
